DATA CATEGORIES
Our Data Categories
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TABLE 1 - Data Categories.
Category:
Basic Data
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Communication Data
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Account Data
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EPICA Data
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Website Data
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Geolocation Data
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Analytics Data
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Professional Data
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Types of Personal Data:
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Basic contact information and identity information
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Communications we may have with you or other information which you may voluntarily provide, including images, videos or documents you may upload as part of a bark request
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Your contact/marketing preferences
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Bark profile and details
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User names, passwords and other log-in information
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Activity history and referral data
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Analysis we may undertake on account usage from time to time
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Billing details, including card details and billing address
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Your draft, actual and suggested search request(s) and any responses received
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Feedback on Bark usage for Buyers and feedback, comments and ratings of Professionals/Sellers
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Information about your device, which may include the device’s IP address, browser type, browsing history, preferences, identification numbers, your mobile carrier, date and time stamps and other interactions with the service
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Questions raised with us
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Information you provide us when you visit our Website
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Your device and/or the information you give us might tell us your approximate geographical location
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Information to monitor and analyse use of our services, for example for our service’s technical administration, to increase our service’s functionality and user-friendliness, and to verify users have the authorisation needed to process their requests
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Details about the service(s) you or your employer provide
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Payment records and bank account details
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Bark profile
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Bark analysis we may undertake from time to time
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Account details and activity history
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User names, passwords and other log-in information
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Table 3 - Lawful Bases For Processing:
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Purposes of Processing:
Communications with you
a) Corresponding with you, responding to your requests, enquiries and/or complaints
b) Confirming and processing Barks that you may make with us
c) Confirming and processing credit purchases that you may make with us
d) Sending you service information (including direct marketing)
Background and Identity Check Information
e) Performing ID, background and verification checks
Website Information
f) Ensure and improve the operation and performance of the Website
g) To identify your approximate geographical location
h) To monitor and analyze use of our services
i) To facilitate set up and use of your account
Buyers and Professionals
j) To deal with your request for a service
k) To recommend suggested searches to you
l) To understand and analyze how users engage with and use our services
m) To take payment from you or the business you represent or to receive services from you or the business you represent, to deal with any complaints
n) To share feedback and statistics on Professionals with potential Buyers
o) To enable Professionals to provide their services through our website and otherwise to Buyers who have submitted barks to us
p) To onboard you as a Buyer and/or Professional (which may also include background and verification checks as referred to above)
All categories
q) Establishing and enforcing our legal rights and obligations and monitoring to identify and record fraudulent activity
r) Complying with requests, orders and instructions from law enforcement agencies, regulators, any court, parties to proceedings or otherwise deal with obligations required by law or regulators and to ensure good governance and compliance
s) For our general record-keeping and relationship management
t) To keep records required by law or to evidence our compliance with laws, including tax laws, consumer protection laws and data protection laws
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u) Managing the proposed sale, restructuring or merging of any or all part(s) of our business, including to respond to queries from the prospective buyer or merging organization
v) Resolving any complaints from or disputes with you
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Table 2 - Sources of Personal Data:
Category:
Clients/Customers
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Partners/Professionals
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Website Users
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​Types of Personal Data:
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Basic Data
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Communication Data
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Account Data
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EPICA Data
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Website Data
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Geolocation Data
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Analytics Data
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Basic Data
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Communication Data
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Professional Data
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Website Data
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Geolocation Data
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Analytics
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Basic Data
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Communication Data
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Website Data
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Geolocation Data
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Analytics Data
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Your Consent:
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✓ (direct marketing)
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Contract Performance:
✓
✓
✓
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✓ (service updates)
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✓
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✓
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✓
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✓
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✓
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✓
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Legal Obligation:
✓
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✓
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✓
✓
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✓
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​Collected From:
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You
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Our Website (including any cookies)
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Your device
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Third party sources, including social media, search engines, online maps, online marketplaces, online customer review sites and directories
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You
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Your employer
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Our Website (including any cookies)
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Your website
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Your device
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Third party sources, including social media, search engines, online maps, online marketplaces, online customer review sites and directories
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You
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Our Website (including any cookies)
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Your device
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Legitimate interests (either ours or a third party's):
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✓ (to respond to you in relation to such matters)
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✓ (to process your orders)
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✓ (to process your orders)
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✓ (to keep you updated on requests with other helpful updates and direct marketing in other cases)
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✓ (to ensure that the contact details of Buyers/Professionals are verified)
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✓ (to ensure the Website functions correctly and improve its functionality for the benefit of Website users)
✓
(to provide relevant services to you and to optimise your experience)
✓ (to provide relevant services to you and to optimise your experience)
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✓ (to grant you access to your account where you can securely and easily access information relevant to you)
✓ (to fulfil our contractual obligation where you represent your employer or organisation)
✓ (to encourage you to use our services)
✓ (to personalize and improve your experience and to better understand your needs and interests)
✓ (to perform the contract where you represent your employer or organisation)
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✓ (to provide guidance for potential Buyers selecting Professionals)
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✓ (to enable Professionals to provide their services)
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✓ (to be able to offer you services and, where applicable, enter into a contract where you represent your employer or organisation)
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✓ (to protect our business, other buyers and the public from fraud and crime, and to enable us to deal with legal claims)
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✓ (where not binding but good governance and in the public interest)
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✓ (where you represent your employer or organisation)
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✓ (to sell any part of our business)
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✓ (to try and resolve any complaint or dispute you might raise with us and to deal with legal claims)
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Table 4 - Individual Rights:
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Your Right
Right of access
Right to data portability
Rights in relation to inaccurate personal or incomplete data
Right to object to or restrict our data processing
Right to erasure
Right to withdrawal of consent
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What does it mean?
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Subject to certain conditions, you are entitled to have access to your personal data (this is more commonly known as submitting a “data subject access request”).
Subject to certain conditions, you are entitled to receive the personal data which you have provided to us and which is processed by us by automated means, in a structured, commonly-used machine readable format.
You may challenge the accuracy or completeness of your personal data and have it corrected or completed, as applicable. You have a responsibility to help us to keep your personal information accurate and up to date. We encourage you to notify us of any changes regarding your personal data as soon as they occur, including changes to your contact details.
Subject to certain conditions, you have the right to object to or ask us to restrict the processing of your personal data. This right applies where our processing of your personal data is necessary for our legitimate interests. You can also object to our processing of your personal data for direct marketing purposes.
Subject to certain conditions, you are entitled to have your personal data erased (also known as the “right to be forgotten”), e.g. where your personal data is no longer needed for the purposes it was collected for, or where the relevant processing is unlawful.
As stated above, where our processing of your personal data is based on your consent you have the right to withdraw your consent at any time.
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Limitations and conditions of your right
If possible, you should specify the type of information you would like to see to ensure that our disclosure is meeting your expectations. We must be able to verify your identity. Your request may not impact the rights and freedoms of other people, eg privacy and confidentiality rights of other staff, Buyers or Professionals.
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If you exercise this right, you should specify the type of information you would like to receive (and where we should send it) where possible to ensure that our disclosure is meeting your expectations. This right only applies if the processing is based on your consent or on our contract with you and when the processing is carried out by automated means. It covers only the personal data that has been provided to us by you.
Please always check first whether there are any available self-help tools within your profile on our website to correct the personal data we process about you. This right only applies to your own personal data. When exercising this right, please be as specific as possible.
This right applies where our processing of your personal data is necessary for our legitimate interests. You can also object to our processing of your personal data for direct marketing purposes.
We may not be in a position to erase your personal data, if for example, we need it to (i) comply with a legal obligation, or (ii) exercise or defend legal claims.
If you withdraw your consent, this will only take effect for future processing.
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